CSWP has started transmissions on www.centralvision.tv, which has been set up under the ERDF funded E-Factor project to support the local economy.

CentralVision is an on-line television broadcast service that will transmit a full range of locally produced programmes.  Transmissions on a temporary test site started this month and will build to a full programme schedule on a customised website later in the summer.

A high technology HD studio is under construction within CSWP’s offices in Coventry and broadcasts will cover Warwickshire, Solihull, south Birmingham and other parts of the West Midlands.  When it is fully operational, it will transmit scheduled programmes that cover a wide range of interests and because it is web-based, viewers can either watch the main feature, or select what they want to look at.  Viewers will find news, local events, business information, community, voluntary and education programmes, features on the environment, the economy and local personalities.

Local firms will find that CentralVision gives them access to a whole new audience, and, thanks to funding from the European Regional Development Fund (ERDF) many of them will be entitled to free licenses enabling them to try out the marketing potential of CentralVision free of charge. ERDF Funding is a Programme which funds a wide range of activities which are designed to stimulate economic development, leading to new jobs.

ERDF has provided funding to allow firms to explore the potential of digital broadcast technology.  This is part of its strategy to support the regeneration of economies and communities in a specified area that covers much of Warwickshire and parts of Coventry.  CentralVision will not restrict itself only to these areas; firms in other parts of the Region can buy advertising space or hire CentralVision to make programmes for them.

For further information, please contact Lynda Pinks 024 7670 7428

PLEASE CLICK THE LINKS TO SEE THE FULL REPORTS

Ofcom has reported on children’s media literacy – their ability to access, understand and create communications in a variety of contexts.

IPPR (supported by The NYA) have also reported on developing online media literacy, calling on support from peers, youth services, teachers and parents.

The NYA’s own research into youth work and social networking finds that youth workers should have a key role in the development of media literacy amongst young people.

information behaviour of future researchers, is looking at the impact and reliance on search engines like Google.

Becta report on the use of

digital creativity activities as a tool to engage hard to reach learners.